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ampliflow
AI search optimisation / Generative engine optimisation

GEO agency for UK businesses

Generative engine optimisation focused on how AI answers describe your business, which sources they cite and whether the right buyers can find you.

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Generative engine optimisation, explained clearly.

Generative engine optimisation (GEO) examines your presence in AI-generated answers. Here, GEO means generative engine optimisation—not geographic targeting. Ampliflow connects this work to technical SEO, clear service information and verifiable evidence. The aim is a business that is easier to understand and check, with measurement that shows its limits.

  1. Define the comparison

    Start with the buying situations that matter: a service, a location, a problem or a comparison. A fixed set of questions makes repeated observations more meaningful than a one-off screenshot of a flattering answer.

  2. Inspect the cited sources

    Record which businesses and pages appear, where the answer links and whether the description is accurate. Note the platform and date. Answers vary between sessions and systems, so a sample is evidence of that observation, not a universal ranking.

  3. Strengthen the source material

    Review service descriptions, company information, relevant articles and approved proof for missing or conflicting facts. Clear page relationships and consistent information help readers verify the business. Structured data must match the visible page.

  4. Report beyond mentions

    Separate brand mentions, source citations, referral visits and enquiries. Compare a consistent question set over time and investigate changes. Where analytics cannot identify an AI-assisted journey, report that gap instead of claiming attribution.

Know what you are buying.

How should I compare GEO agencies for a UK business?

Ask each agency to show you the questions it tests, the dated answers and the source pages behind its findings. Check whether it explains missing data and conflicting results, then ask what it would change on your website. A visibility score without its method is hard to judge. Compare relevant experience, who does the implementation and how discovery leads to a genuine enquiry.

Does an AI citation mean the work has generated a lead?

No. A citation shows a page was referenced in an answer someone observed. It does not prove anyone visited, enquired or bought. Record citations, identifiable visits and completed enquiries separately. Some journeys can't be attributed reliably, and reporting that is more helpful than treating every mention as a commercial result.

Which AI platforms matter?

That depends on your buyers. The scope can consider Google AI Overviews, ChatGPT, Gemini, Claude and Perplexity, but the way each retrieves and presents information differs. Agree the platforms and questions before interpreting a visibility report.

Is GEO a replacement for technical SEO?

No. Pages still need to be accessible, understandable and supported by evidence. Google explicitly says its established SEO practices apply to its AI search features; there is no separate inclusion guarantee.

What should a GEO report contain?

The questions tested, platforms, dates, observed answers and cited URLs, plus a clear explanation of the sample's limits. Changes to your site should be connected to those findings and to commercial outcomes where attribution is possible.

Can an agency guarantee ChatGPT recommendations?

No. An agency cannot control a model's answer or promise consistent recommendations. Be cautious of claims that a special file, markup or paid submission guarantees placement.

Google says its existing SEO requirements apply to AI Overviews and AI Mode. There is no special AI schema or file that guarantees inclusion. Read Google’s guidance.

Make an informed next move.

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