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ampliflow

Privacy Policy

Last updated: October 2026

1. Who We Are

Ampliflow Ltd is registered in England and Wales under company number 16384356. Our business contact address is Manor House, 126 High Street, Solihull, West Midlands, UK, and our contact email is hello@ampliflow.ai. When we refer to 'we', 'us', or 'our' in this policy, we mean Ampliflow Ltd.

2. Information We Collect

We may collect and process the following categories of personal data:

  • Contact information: name, email address, phone number, and company name provided through our forms or during communications
  • Technical data: IP address, browser type, operating system, and device information collected automatically when you visit our website
  • Usage data: pages visited, time spent on pages, and navigation patterns collected through analytics
  • Communication data: records of correspondence when you contact us via email, phone, or our website forms
  • AI Edge enrolment: first name, last name, email address, phone number and your reason for joining the course
  • Business data: information about your business provided during consultations, audits, or onboarding

3. How We Use Your Information

We use your personal data for the following purposes:

  • To provide and improve our services, including digital audits, AI automation, and marketing solutions
  • To communicate with you about our services, respond to enquiries, and send relevant updates
  • To review AI Edge enrolment requests, contact applicants about their request and, after manual approval, manage private course access. Applying does not subscribe you to marketing. Please avoid sensitive personal information in your reason for joining.
  • To personalise your experience on our website and tailor our offerings to your needs
  • To comply with legal obligations and protect our legitimate business interests
  • To send marketing communications where you have given consent (you can opt out at any time)

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your data on the following bases:

  • Consent: where you have explicitly agreed, such as asking us to contact you
  • Contract: where processing is necessary to fulfil a contract with you or take pre-contractual steps
  • Legitimate interests: where processing is necessary for our legitimate business interests, provided these do not override your rights
  • Legal obligation: where we are required to process data by law

5. Data Sharing

We do not sell your personal data to third parties. We may share your information with trusted service providers who assist us in operating our business, such as hosting providers, analytics platforms, and communication tools. All third parties are contractually obligated to protect your data.

We may disclose your information if required by law, regulation, or legal process, or to protect the rights, property, or safety of Ampliflow, our clients, or others.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When data is no longer needed, it is securely deleted or anonymised. Typically, client project data is retained for 6 years in line with UK statutory requirements.

7. Your Rights

Under UK data protection law, you have the following rights:

  • Right of access: request a copy of the personal data we hold about you
  • Right to rectification: request correction of inaccurate or incomplete data
  • Right to erasure: request deletion of your personal data in certain circumstances
  • Right to restrict processing: request that we limit how we use your data
  • Right to data portability: request your data in a structured, machine-readable format
  • Right to object: object to processing based on legitimate interests or direct marketing

To exercise any of these rights, please contact us at hello@ampliflow.ai. We will respond within 30 days.

8. Cookies

Our website uses cookies and similar technologies to analyse site traffic and improve the experience. With your consent, we use Google Analytics 4 for aggregated usage statistics and may use Microsoft Clarity for session-level behaviour insights, including heatmaps and masked session recordings. Both providers process data in line with their own privacy policies. You can change or withdraw your choice at any time through Cookie settings in the footer or through your browser settings. Essential storage that is strictly necessary for the website to function cannot be disabled.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at hello@ampliflow.ai.