Reconnect with past customers and older enquiries. ReFlow turns a neglected database into a measured campaign, with relevant messages and a clear owner for every reply.
Source, accuracy, permissions and opt-outs are checked before anyone enters the campaign.
02
Choose a reason to reconnect
One eligible audience, a relevant offer and messages your business approves.
03
Give every reply a next step
Agree who answers, how interest is qualified and when a person takes over.
04
Measure the work that follows
Separate replies, bookings, completed work and collected revenue. Review costs and opt-outs before expanding.
The scope
Know what happens. And who owns it.
ReFlow is a scoped service. The channels, tools, responsibilities and costs are agreed around your records and your team.
Audience & permissions
Source, eligibility, exclusions and a relevant reason for contact. A previous purchase is not blanket marketing permission.
Messages & channels
Approved copy, accurate offers and appropriate email, SMS, WhatsApp or voice. Urgency is optional and must be genuine.
Replies & handoff
A named owner, agreed qualification criteria and a tested opt-out process. Supported CRM connections are confirmed in scope.
Costs & review points
Data preparation, audience size, channel charges, platform costs and response handling. No new advertising spend is required, but running a campaign still has costs.
Measure the whole journey
A reply is a start. Won work is a different measure.
01Eligible contacts
02Genuine replies
03Qualified opportunities
04Completed work
05Collected revenue
Keep cancellations, campaign costs and opt-outs visible. Revenue after a message is not automatically revenue caused by it. Where practical, compare with an appropriate group that did not receive the campaign.
Age alone does not decide suitability. We review the original relationship, source, recency, data quality, channel rules, retention policy and suppression status before recommending a test.
What does database reactivation cost?
ReFlow is a scoped campaign. Cost depends on data condition, audience size, channels, offer design and reply handling. Responsibilities and third-party costs are shown before work starts; there is no universal package price.
Do we need a new CRM?
We start by reviewing the process you already have. Where Amplio or another supported CRM is part of the agreed scope, replies and next steps can stay with the contact record. We confirm the connections and who does what before work starts.
Which channels can we use?
Email, SMS, WhatsApp or voice may be considered where the data, channel rules and response process support them. A phone number or an unanswered email is not permission to switch channels.
What can AI help with?
AI can help organise permitted data and draft message variants for review. People approve the audience, claims, offers and routing. Uncertain or sensitive cases stay with a person; AI does not establish marketing permission.
What results and timing should we expect?
There is no responsible universal return or reactivation rate. Timing depends on preparation, approvals, channels and the buying cycle. We agree a test window and commercial target, then report what actually happened before recommending more activity.
How do you approach GDPR and channel compliance?
We review the proposed lawful basis, source data, channel rules, suppression lists, retention and opt-out process before launch. Your organisation remains responsible for its data and campaign decisions. Specialist legal advice may be needed for higher-risk cases.