Terms of Service
Last updated: August 2026
1. Introduction
These Terms of Service govern your use of the Ampliflow website (ampliflow.ai) and any services provided by Ampliflow. By accessing our website or engaging our services, you agree to be bound by these terms. If you do not agree, please do not use our website or services.
2. Services
Ampliflow provides business growth services including but not limited to: digital audits, AI automation, website development, marketing solutions, voice AI integration, and strategic consulting. The specific scope of services for each engagement is defined in a separate Statement of Work (SOW) or service agreement.
We reserve the right to modify, suspend, or discontinue any aspect of our services at any time, with reasonable notice where practicable.
3. Client Obligations
When engaging our services, you agree to:
- Provide accurate and complete information as reasonably required for us to deliver our services
- Respond to communications and requests for feedback within agreed timeframes
- Ensure you have the necessary rights and permissions for any materials you provide to us
- Provide the account access reasonably required for the agreed setup
- Nominate a person who can approve website content, messages, connections and customer-facing automation
- Pay all fees as agreed in the relevant service agreement or Statement of Work
- Not use our services for any unlawful purpose or in violation of any applicable regulations
4. Intellectual Property
All intellectual property created by Ampliflow during the course of an engagement, including but not limited to code, designs, copy, strategies, and documentation, shall be assigned to the client upon full payment, unless otherwise specified in the relevant service agreement.
For a monthly website package, the managed website and connected package services are available only while the package is active.
Each party keeps ownership of the materials and intellectual property it owned before the engagement. Third-party software, licences, fonts, stock assets, platform features and Ampliflow's reusable tools or methods are not transferred and remain subject to their own terms.
Ampliflow retains the right to use general knowledge, skills, experience, and techniques acquired during any engagement. We also retain the right to use anonymised case studies and portfolio examples for marketing purposes, unless you explicitly opt out in writing.
5. Payment Terms
Payment terms for one-off projects and other services are specified in the relevant service agreement or Statement of Work. Unless otherwise agreed, a 50% deposit is required before that work commences, with the remaining balance due upon completion or at agreed milestones.
The £297 and £497 monthly website plans, and the £797 Website + Growth Partner service, have no minimum term. Each service continues only while the agreed monthly payments remain current.
The £497 Website + Follow-up Plus package has no separate setup fee. The first monthly payment starts onboarding. Up to three priority follow-up journeys are configured at launch.
One batch of minor website content changes is included each month. New pages, redesigns, substantial copy work and custom or complex integrations are outside that allowance and are scoped separately.
Standard connections use supported forms, business email, calendars or booking links, payment links, messaging channels and Google Business Profile. Calls, messages, connected numbers, payment processing, AI usage, media spend and third-party subscriptions are separate.
When a paid billing period ends, the package and its managed benefits end.
Late payments may incur interest at the rate of 8% plus the Bank of England base rate, in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
6. Limitation of Liability
To the maximum extent permitted by law, Ampliflow shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, or business opportunities, arising from the use of our services or website.
Our total liability for any claim arising from or related to our services shall not exceed the total fees paid by you to Ampliflow in the 12 months preceding the claim. Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.
7. Confidentiality
Both parties agree to treat as confidential any proprietary or sensitive information shared during the course of an engagement. This obligation survives the termination of any service agreement. Confidential information does not include information that is publicly available, independently developed, or rightfully received from a third party without restriction.
8. Termination
Monthly website packages can be cancelled at any time and end when the current paid billing period ends. Other services follow the notice and payment terms in their service agreement or Statement of Work.
When a monthly website package ends, Ampliflow may take the managed website offline and withdraw CRM access, automations, reporting and other package-managed systems and benefits.
Ending a package does not transfer or remove ownership of your existing domain, materials, content or business data.
A Website Care arrangement is a separate ongoing service. Its agreed scope may include hosting, SSL, backups, security monitoring and defined technical maintenance. Its scope, fees, support boundaries and notice period will be confirmed separately before it starts.
Hosting, maintenance, security updates, technical support, automation, CRM and communications tools, content production, SEO and AEO work, social media services, video production, outreach, reporting and any other recurring or managed package services stop when the relevant paid arrangement ends.
Third-party software, accounts, platform features and licences remain subject to their providers' terms and are not transferred unless expressly agreed in writing. Ampliflow is not responsible for hosting, maintaining or supporting the website after the relevant paid arrangement ends.
We may terminate or suspend services immediately if you breach these terms, fail to make required payments, or engage in conduct that we reasonably believe is harmful to our business or reputation.
9. Website Use
When using our website, you agree not to:
- Attempt to gain unauthorised access to any part of the website or its underlying systems
- Use automated tools to scrape, crawl, or extract data from the website without our written permission
- Upload or transmit any malicious code, viruses, or harmful content
- Use the website in any way that could damage, disable, or impair its functionality
10. Governing Law
These terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these terms or our services shall be subject to the exclusive jurisdiction of the courts of England and Wales.
11. Changes to These Terms
We may update these terms from time to time. Any changes will be posted on this page with a revised date. Continued use of our website or services after changes are posted constitutes acceptance of the updated terms.
12. Contact
If you have any questions about these terms, please contact us at hello@ampliflow.ai.