We build custom headless Shopify storefronts for ecommerce brands that need faster pages, stronger product storytelling, cleaner search visibility and a buying journey that feels owned.
Traditional Shopify
Headless with Ampliflow
The point is not a fashionable architecture. The point is a cleaner path from product discovery to checkout.
A custom storefront gives performance, layout and content control beyond a standard theme. We design the buying journey around speed, clarity and checkout confidence.
Move beyond theme constraints when the brand, product education or content model needs more than a template can support.
Product recommendations, search and content rules can be planned around real buying behaviour instead of generic theme sections.
The storefront, content structure and analytics setup are planned for buyers across regions, not only for a tidy homepage.
A decoupled storefront can separate customer experience work from Shopify back-office operations, with hosting, access and release controls planned properly.
Category structure, product content, schema, sitemaps and Core Web Vitals are treated as part of the build, not as a late-stage plugin pass.
Commerce architecture
Shopify backend, custom storefront, clean data flow
Product discovery
Category logic, search, filters and merchandising
Editorial control
Landing pages, guides and product education
Conversion analytics
Events, funnels, attribution and reporting
SEO structure
URLs, schema, sitemaps and indexable content
Performance budget
Fast templates and measured launch checks
Personalisation
Recommendations and segmented buying journeys
Operations handover
Training, documentation and post-launch support
From audit to launch without putting your current Shopify back office at risk.
We audit your current store, analyse performance bottlenecks, and map your ideal customer journey.
Custom UI/UX design in Figma, headless architecture planning, and API integration strategy.
Custom storefront development, Shopify backend integration, payment flows, analytics, and personalisation setup.
Rigorous testing, performance tuning, launch, and ongoing monitoring with monthly optimisation.
Headless Shopify cost
Headless Shopify pricing depends on the storefront scope: product catalogue size, content model, search and filtering, checkout requirements, analytics, integrations and migration risk. Simple commerce builds can sit inside the website path, while a full headless storefront needs a separate scope after audit.
Slow themes, weak product discovery, poor content control or international selling needs.
Small catalogues where a well-built Shopify theme would solve the problem cleanly.
A build/no-build recommendation, risk list, tracking gaps and the smallest sensible scope.
A headless build should be justified by speed, content control, product discovery, international selling, checkout confidence or operational reporting. We start by finding the commercial reason first.
Already planning a wider rebuild? Start with our website build path and we will scope commerce inside it.
If your store also needs a wider website, content or SEO rebuild, start with the website path and bring commerce into the same scope.
See website builds