What does this AI ROI calculator estimate?
It multiplies monthly leads by an assumed 12% conversion rate and your average deal value. The result is a revenue scenario before costs, not additional revenue or net return on investment.
ai roi calculator uk
AI ROI calculator for UK teams.
Start with your lead volume and deal value. See what an assumed conversion rate means for revenue, before costs or claims about improvement.
Do The Maths
Model a revenue scenario.
Move the sliders. See your numbers.
20
5200
£500
£100£10,000
Assuming 12% of your 20 monthly leads convert at £500 per deal, that adds up to £1,200 in monthly revenue before costs.
Revenue in this scenario
Per month
£1,200
Per year
£14,400
Get unstuck
The 12% rate is an assumption, not a benchmark or forecast. This does not calculate profit, net ROI or improvement over your current results.
How it works
Step 1
Set your monthly lead volume.
Step 2
Set your average deal value in GBP.
Step 3
Apply the illustrative 12% conversion assumption.
Step 4
View monthly and annual revenue before costs.
This is one example of an interactive tool. If you are deciding what to commission for your own buyers, see how we scope calculators and assessments around a useful question, explicit assumptions and a clear next step.
Industry use cases
Procurement teams: use qualified opportunities and average contract value to explore a revenue scenario.
Solicitors: use enquiry volume and average matter value, then compare the assumed conversion rate with your own intake records.
Trades: use monthly enquiries and average job value. Include labour, materials and other costs when assessing whether work is profitable.
Retail: use qualified sales enquiries and average sale value rather than treating every visitor as a lead.
E-commerce: use qualified opportunities and average order value. The fixed assumption does not represent your store's visitor-to-purchase conversion rate.
FAQ
Why is the conversion rate fixed at 12%?
12% is a fixed illustrative assumption, not an industry benchmark or a claim about Ampliflow's results. Compare it with your own recorded conversion rate before using the estimate.
Is this calculator suitable for UK businesses?
Yes. It uses GBP and is designed for UK SMEs that want a quick financial view before investing in AI-led growth work.
Can I use this for service businesses?
Yes. It is useful for service-led businesses where lead-to-sale conversion and average deal value are key growth drivers.
Can I use this for e-commerce?
Yes, with a small adjustment. Use your average order value as the deal value and your monthly qualified opportunities as lead volume.
Does this include implementation costs?
No. It excludes implementation costs, operating costs and your existing revenue baseline. You need those figures to assess net ROI or payback.
How accurate is the output?
It is directional, not a guarantee. It is intended for planning conversations and prioritisation, not financial reporting.
What should I compare with this scenario?
Compare it with your recorded lead volume, conversion rate and deal value. Include gross margin and costs before deciding whether a change is worth making.
Can Ampliflow review my numbers?
Yes. Bring your current figures to a clarity chat so we can discuss the assumptions and where a practical improvement may be possible.
What is the next step after using this calculator?
Get unstuck. Bring your current conversion rate and costs so we can discuss a business-specific starting point.
Next step
Get unstuck
Bring your lead volume, current conversion rate and costs. We can discuss where the numbers point to the next step.
Get unstuck