Calculators, assessments, product finders and self-service audits that answer a buyer's question and give your team the context to follow up.
Give value. Capture context. Make follow-up relevant.
A calculator, assessment or product finder helps visitors explore their options. They can then choose whether to share their details and discuss the result.
The right questions can capture fit, priorities and timing before the first reply. Your team sees the context the visitor chose to provide.
With clear consent, a tool can capture structured answers alongside contact details so the next response is based on the enquiry rather than guesswork.
Give the visitor an estimate, recommendation or answer before the first sales conversation. Explain the assumptions behind the result.
A well-designed tool lets visitors see how you assess a problem, with its logic, sources and limitations explained.
Completion, drop-off and enquiry data can guide improvements. Controlled testing is added only where the traffic and scope support a meaningful comparison.
A generic form asks for details before it gives anything back. A calculator or assessment can answer one practical question first, then let the visitor decide whether sharing their details is a worthwhile next step.
Value
An answer before the sales conversation
Intent
Relevant answers captured with consent
“Interactive tools flip this dynamic. Instead of asking visitors to give before they receive, tools provide immediate, personalised value.”
A prospective client completes a short readiness assessment and receives a clearly explained result. If they choose to continue, the agreed answers can accompany the enquiry so your team can respond to the question behind it.
“Name, email, message. Little context for the visitor or the team responding.”
→ A weak value exchange
“The visitor inputs relevant numbers, receives a clearly caveated result and can choose the next step.”
→ More context for both sides
We design and build a range of interactive tools, each tailored to your industry, audience, and sales process:
ROI Calculators — Visitors enter relevant figures and receive a clearly caveated estimate. Assumptions stay visible so the result supports a sensible conversation rather than pretending to be a forecast.
The AI ROI calculator uses a fixed 12% conversion assumption to show a revenue scenario before costs. It is an illustrative input, not an industry benchmark or a net-return calculation. The missed-call calculator multiplies missed calls per week by working weeks, an assumed conversion rate and average customer value. It estimates revenue at risk, not sales a business can expect to recover.
Try both with your own figures and challenge the assumptions against your records. Their value is in making the question and calculation visible before anyone decides whether a more tailored tool is worth building.
Readiness Assessments — Scored questionnaires that evaluate a prospect's readiness for your service. An AI Readiness Assessment, for example, asks about current tech stack, team capabilities, data maturity, and strategic priorities — then delivers a score with actionable recommendations. High-readiness prospects get fast-tracked to sales; lower-readiness prospects enter nurture sequences.
Industry Benchmarks — Tools that let prospects compare their performance against an agreed, cited benchmark. "How does your website conversion rate compare to other UK businesses in your sector?" These tools tap into a fundamental human desire — to know where you stand. The source, date and limits of the benchmark need to be clear.
Self-Service Audits — Lightweight versions of your full audit process. A prospect enters their website URL and receives a scoped report covering checks such as SEO health, page speed and mobile usability. The result explains what was checked, what was not and which issues deserve a closer look.
Ask only for information that improves the result or the follow-up. Explain why it is needed, obtain the appropriate consent and keep optional contact details separate from the result where practical.
Where the CRM supports it, agreed answers can create or update a contact, add context and route the enquiry. Scoring rules should be understandable, tested and reviewed rather than treated as a verdict on the person.
Interactive tools do not exist in isolation. When a prospect completes a tool, approved data can be connected to Amplio or another supported CRM. The next step can then reflect the visitor's answers and chosen contact route.
For example, one answer may lead to a booking route while another points to a relevant guide or a human review. The business approves the rules, messages and handoff before anything customer-facing goes live.
SaaS companies use ROI calculators to frame a commercial conversation. Consultancies use readiness assessments to gather context. Ecommerce businesses use product finders to narrow a catalogue. The pattern is the same: answer one real question well, then offer a clear next step.
From one buyer question to a tested first release.
We identify the highest-impact tool for your audience and sales process. What data do you need? What value can you give? We design the experience around both.
UX and visual design that matches your brand. Every screen, question flow, and result page is designed to maximise completion rates and data capture.
Custom development built for small screens, accessible use and the supported CRM, email or analytics connections agreed in scope.
We launch, check completion and enquiry data, then improve the steps that evidence shows are causing friction.
We define the user, logic, result and integrations first, then quote the smallest version that can prove the idea.
Any third-party platform, data or usage costs are itemised before work starts.
We build ROI calculators, readiness assessments, scored quizzes, industry benchmark tools, product finders, self-service audits and custom interactive experiences. Describe the question and the result you need; we check the logic, data and integrations before confirming the build.
Timing depends on the logic, content, data sources, result design, integrations and approval process. We define the first release and agree the timeline before development starts.
Usually. We first check the CRM's supported API or connector, which fields should move and what permissions are required. Any custom integration or third-party cost is itemised before work starts.
The result page is designed around the agreed logic, brand and next step. It can show conditional recommendations, an on-screen result, a download or a booking route where those features are in scope.
It can sit inside an existing website, on a dedicated page or on an agreed standalone domain. Hosting, access, data control and any code handover are stated in the proposal before development starts.
Before you commission the work
A useful calculator makes its inputs, assumptions and result understandable. Decide which question it answers, which numbers the visitor can change and when an estimate needs a conversation. Test missing values and unrealistic inputs as carefully as a normal example. Our calculators below demonstrate an interactive experience; their estimates are not measured customer results.
Tell us what's slowing you down. We'll help you find the first targeted improvement.