Custom interactive tools — AI ROI calculators, readiness assessments, industry benchmarks, and self-service audits. Each tool provides genuine value while capturing qualified lead data and intent signals.
Without Interactive Tools
With Interactive Tools
Give value first. Capture intent. Convert smarter.
Interactive tools convert 2–3x better than static forms because they offer something valuable in return. Visitors willingly share their details when they receive a personalised ROI estimate, readiness score, or industry benchmark.
Every tool response reveals intent, budget, readiness, and pain points. Your sales team receives pre-qualified leads with rich context — no more cold calls to unqualified contacts.
Beyond name and email, interactive tools capture structured data about prospect needs, business size, current challenges, and decision-making timeline. This powers personalised follow-up at scale.
Tools that provide genuine insight build trust before the first sales conversation. Prospects who receive value upfront are significantly more likely to engage with your team and convert.
A well-designed interactive tool positions your business as the expert in your space. It signals sophistication, competence, and a genuine desire to help — all before a single sales call.
Every tool is continuously optimised based on completion rates, drop-off points, and downstream conversion data. A/B testing ensures your tools get better over time, not stale.
The traditional website conversion strategy is broken. You drive traffic to your site, show visitors some content, and hope they fill in a contact form. The problem? Contact forms offer nothing in return. The visitor hands over personal details and receives... a promise that someone will call them back. It is a one-sided transaction, and conversion rates reflect that reality.
1–3%
Static form conversion rate
2–3x
Higher conversion with interactive tools
“Interactive tools flip this dynamic. Instead of asking visitors to give before they receive, tools provide immediate, personalised value.”
A prospective client completes a 2-minute AI Readiness Assessment and receives a tailored report showing where they stand, what opportunities they are missing, and what they should prioritise next. In exchange, they share their name, email, and — through their answers — a wealth of qualifying information that your sales team uses to have a highly relevant first conversation.
“Name, email, message. No value offered. Visitor has no reason to complete it and no idea when — or if — anyone will respond.”
→ 1–3% conversion rate
“Visitor inputs their numbers, receives a personalised projection in 90 seconds, and books a call while the value is still fresh.”
→ 2–3x higher conversion
We design and build a range of interactive tools, each tailored to your industry, audience, and sales process:
ROI Calculators — The most powerful conversion tool in B2B marketing. Prospects input their current numbers (revenue, ad spend, lead volume, conversion rates) and receive a personalised estimate of the return they could achieve by working with you. Nothing sells like seeing your own numbers improve on screen.
Readiness Assessments — Scored questionnaires that evaluate a prospect's readiness for your service. An AI Readiness Assessment, for example, asks about current tech stack, team capabilities, data maturity, and strategic priorities — then delivers a score with actionable recommendations. High-readiness prospects get fast-tracked to sales; lower-readiness prospects enter nurture sequences.
Industry Benchmarks — Tools that let prospects compare their performance against industry averages. "How does your website conversion rate compare to other UK businesses in your sector?" These tools tap into a fundamental human desire — to know where you stand — and create a natural opening for your services to close the gap.
Self-Service Audits — Lightweight versions of your full audit process. A prospect enters their website URL and receives an automated report covering SEO health, page speed, mobile responsiveness, and basic security. The report highlights issues and positions your agency as the solution.
Every answer a prospect provides inside an interactive tool is a data point. You do not just get their email — you get their tech stack, team size, biggest pain points, budget range, and decision timeline. All captured naturally through the assessment flow, without a single intrusive survey question.
This data feeds directly into your CRM with a lead score attached. Your sales team instantly sees which leads are hot (high readiness, large budget, urgent timeline) and which need nurturing. The result: fewer wasted calls, higher conversion rates, and a sales team that spends its time on prospects who are genuinely ready to buy.
Interactive tools do not exist in isolation. When a prospect completes a tool, their data and score flow directly into Amplio — Ampliflow's unified communications platform. This triggers personalised nurture sequences tailored to the prospect's score, answers, and intent signals.
A high-scoring prospect receives an immediate calendar booking link and a personalised video from your team. A medium-scoring prospect enters a 7-day email sequence with case studies relevant to their industry. A lower-scoring prospect receives educational content designed to build awareness and move them up the readiness curve. Every path is automated, personalised, and optimised for conversion.
Interactive tools deliver results across a wide range of B2B and B2C industries. SaaS companies use ROI calculators to shorten sales cycles. Consultancies use readiness assessments to qualify inbound leads. E-commerce businesses use product finders to guide purchase decisions. The underlying principle is universal: give value first, and prospects give you their attention — and their business — in return.
From concept to conversion in 4–6 weeks.
We identify the highest-impact tool for your audience and sales process. What data do you need? What value can you give? We design the experience around both.
UX and visual design that matches your brand. Every screen, question flow, and result page is designed to maximise completion rates and data capture.
Custom development using modern web technologies. Fully responsive, fast-loading, and integrated with your CRM, email platform, and analytics.
We launch, monitor completion rates and conversion data, run A/B tests on key elements, and continuously optimise for better results.
Custom Development
Bespoke tool creation
Lead Scoring
Automated qualification
CRM Integration
Direct data sync
Analytics
Completion & conversion tracking
A/B Testing
Continuous optimisation
Personalisation
Dynamic result pages
Email Automation
Score-based nurture flows
Data Visualisation
Clear, engaging results
Pricing depends on complexity, integrations, and customisation requirements. Simple calculators start from £2,000. Full assessment platforms with CRM integration and nurture sequences are typically £3,500–£5,000.
Includes design, development, CRM integration, and 30 days of post-launch optimisation.
We build ROI calculators, readiness assessments, scored quizzes, industry benchmark tools, product finders, self-service audits, and custom interactive experiences. If you can describe the logic, we can build the tool.
Simple calculators and quizzes typically take 2–3 weeks from brief to launch. More complex tools with custom logic, multiple integrations, and personalised result pages take 4–6 weeks. We’ll give you a clear timeline during the strategy phase.
Absolutely. Every tool we build is designed to push lead data directly into your CRM — whether that’s HubSpot, Salesforce, Pipedrive, or another platform. Lead scores, answers, and contact details all sync automatically.
Fully customisable. We design result pages that match your brand, display personalised recommendations based on the user’s answers, and include clear calls-to-action. Some clients opt for downloadable PDF reports; others prefer on-screen results with booking links.
The tool lives on your website. We can build it as an embedded component within your existing site, a dedicated landing page, or a standalone micro-site on your domain. You own everything — code, data, and design.
Start with a free growth audit. We'll show you exactly where AI can drive revenue for your business.
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