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Case study · Local business association

A digital home for Kings Heath.

Ampliflow built KHBA’s website with Next.js and Sanity, bringing its member directory, local events, Farmers’ Market information and association activity into one place the team can keep current.

Kings Heath Business Association website homepage

Live website

Visit KHBA.org

Client feedback

Steve · Director, KHBA

Everyday control

KHBA can update most content itself

The brief

One site. Several audiences.

KHBA represents independent traders, runs Farmers' Market activity and helps promote Kings Heath. Its website needed to work for members, residents, visitors, partners and the association team without making any one audience search for the next step.

Ampliflow brought those needs into one clear website: useful local information at the front, association details where people expect them, and direct routes to join, discover businesses and take part.

What we delivered

Built around the work KHBA actually does.

The design follows the task: help a resident find a business, help a visitor plan a market trip, and help a trader understand membership. Each has a clear route from the homepage.

Member directory

A searchable home for independent businesses, member profiles and local offers.

Events and visitors

Farmers’ Market information, events and useful routes for residents and visitors.

Campaigns and news

Space for local updates, association activity and reasons to support Kings Heath.

Easy website updates

A simple editing area that lets the KHBA team update most of the website themselves.

Inspect the public work

Follow the visitor, not the screenshot.

These live KHBA pages let you check the journeys this project puts in front of a visitor. They do not reveal the private editing workflow, enquiry delivery or commercial results.

Find a local business

Inspect the public member directory and how a visitor reaches a profile.

Open KHBA directory

Plan a market visit

Check where Farmers’ Market dates and trader information appear.

Open KHBA market

Explore membership

See the information offered before someone decides to enquire about joining.

Open KHBA membership

For a supplier decision, use the agency evidence walkthrough to turn a public journey into a test with an expected result, an owner and a record of what still needs private demonstration.

Measured performance

Google PageSpeed Insights, . These are dated lab performance scores, not measures of enquiries or membership growth.

KHBA homepage · Google PageSpeed Insights · 11 August 2026. Scores out of 100, transcribed from the screenshots below.
Lab checkMobileDesktop
Performance9399
Accessibility9697
Best practices100100
SEO100100

These reports tested the homepage at www.khba.org. Both screenshots show no real-user data. Lab scores can vary between runs and do not establish a Core Web Vitals pass, full accessibility compliance, Google rankings or commercial results. They describe the site on the report date, not a fresh test of today’s website.

Run your own check with PageSpeed Insights
93 mobilePerformance
Google PageSpeed Insights mobile report for khba.org showing a performance score of 93
99 desktopPerformance
Google PageSpeed Insights desktop report for khba.org showing a performance score of 99

Easy to update

KHBA can keep it current.

Sanity is the content editing system behind KHBA’s Next.js website. It gives the team control over most everyday content, so they do not need a developer for every update. They can change information without changing the design visitors see.

That matters for a member-led organisation. News, activities and local information move throughout the year; the website can move with them without becoming difficult to manage.

Visit Sanity.io

Clear routes through the site

  • Browse the member directory
  • Find Farmers’ Market dates and traders
  • Discover events, offers and local campaigns
  • Understand what KHBA does
  • Join the association
  • Send member profile updates

“We can't thank Ampliflow enough — very professional and delivery ahead of time.”

Steve · Director, KHBA.org

For associations and BIDs

Need a website your team can run?

Show us your current website and tell us what members need to do. We'll show you the clearest way forward.

Planning a Next.js project? Use our development brief to define the journeys, editing needs and evidence you want before commissioning the build.