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UK & international businesses

AI consulting.
Start with the
right problem.

Sajad & Hassan, Ampliflow Founder-led · Based in Solihull

An illustrative enquiry workflow
  1. An enquiry arrives

    The information reaches the inbox.

  2. Who takes it from here?

    The next action has no clear owner.

    A possible constraint to investigate
  3. A person follows through

    They have the context to act.

More enquiries would not resolve this handover. First, check where the work waits.

The decision before the technology

Where would AI
make a difference?

AI consulting helps a business decide where artificial intelligence fits, what to change and how to test whether it helped. Start with the work: what keeps getting copied, chased or checked? Would AI help, or would a simpler change do?

We bring business thinking, design and engineering together. Start with a problem you can describe, then choose a route you can assess.

A practical starting point

Follow the work.
Question the assumptions.

  1. 01

    Find the constraint

    Follow one piece of work from start to finish. Look for the waiting, repeated checks and missing information that hold the rest up.

  2. 02

    Compare the options

    Your existing software may already have the answer. Compare a process change, a fixed rule, an AI-assisted step and a new build before choosing.

  3. 03

    Agree what to test

    Record the starting point and the awkward cases. Decide what needs human approval and what would show that a change helped.

  4. 04

    Choose the next step

    That might be research, a scoped implementation or practical learning for your team. Agree the work, access and commercial terms before it starts.

A worked example · illustrative

An unanswered quote.
Three questions first.

A customer has received a quote, but the next step keeps slipping. Before introducing AI, examine the process.

What happens now?
Where is the quote recorded? Who follows up? Can the team see whether the customer has replied?
What actually needs AI?
A reminder can follow a rule. Interpreting a varied reply may need AI assistance. A person's approval still governs a new commitment.
What would show progress?
Compare outstanding quotes, time spent chasing and completed handovers against the starting point. A polished demo alone does not answer that question.

Put the decision on paper

A starting point you can keep.

Use this blank decision record to map one workflow, compare options and decide what to measure. Complete it locally; you do not need to send us your answers.

Open the decision record

Live work · Jaquar Midlands

From product discovery
to an online sale.

A bathroom and wellness website built by Ampliflow, with online buying and selected-product 3D and augmented reality (AR) experiences.

Jaquar Midlands made its first online sale through the new website within 24 hours of launch, as reported by Sajad at Ampliflow.

Explore the Jaquar Midlands case study

An ecommerce launch milestone, not a measured AI consulting result.

The live Jaquar Midlands bathroom and wellness website built by Ampliflow
Jaquar Midlands live website · captured 30 October 2026

The people behind the work

Speak to the people
who shape the system.

Ampliflow is a father-and-son studio founded by Sajad and Hassan. We work across business decisions, design, engineering and AI implementation, with clients speaking to the people shaping and building the work.

Choose the next step

Different questions.
Different kinds of help.

Each route has its own scope. Research, implementation and training are not automatically included together.

What happens after Get unstuck?

One decision.
A clearer next step.

  1. Tell us what you are weighing up.

    Describe the workflow, the tools involved and where the work gets stuck. A technical brief is not required.

  2. We clarify the problem and whether we can help.

    The starting point is the decision. If a clarity chat is the right next step, we agree it with you.

  3. Agree the work before it starts.

    Research, implementation and training have separate scopes. Access, responsibilities and commercial terms are agreed before work begins.

Based in Solihull, working with enquiries from the UK and internationally. For an overseas enquiry, include your country and time zone so working arrangements can be discussed from the start.

Before you begin

A clearer starting point.

What does an AI consultant actually do?

An AI consultant helps you understand where AI fits a business problem, compare the options and decide what to do next. Advice, research, implementation and training are different kinds of work. With Ampliflow, the right route and its scope are agreed around the problem.

Is this only for UK businesses?

Ampliflow is based in Solihull, UK. We welcome enquiries from businesses in the UK and internationally. The systems, access, working arrangements and any location-specific requirements need to be understood before agreeing a project.

Do we need to know which AI tool to use?

No. Start with the work: what happens now, who handles it and where it gets stuck. Choosing a tool comes after understanding the task, the information it uses and the checks it needs.

How much does AI consulting cost?

The cost depends on the decision, research, systems and implementation involved. We discuss the scope and commercial terms before work begins. This page does not describe a fixed package or a required subscription.

How should we measure whether AI helped?

Record a baseline before changing the process. Depending on the task, that could include time spent, outstanding work, errors or completed handovers. Test normal and awkward inputs repeatedly, and keep business outcomes separate from the quality of a model's answer.

Read the UK small-business AI consulting guide Download the text decision record

Bring the problem as it is

What keeps
getting stuck?

No technical brief needed. A description of the work and the tools involved is enough to begin. Keep customer records and access credentials private.

Get unstuck How we approach reliable systems