Solihull-based Google and Meta ads management for Birmingham and UK businesses, with conversion tracking, creative testing, audience refinement and clear spend reporting.
Track the signal. Test the creative. Keep spend accountable.
Our bidding framework uses conversion probability, time of day, device, location, and campaign signals to guide faster optimisation than manual account checks alone.
We test agreed headlines, images, videos and copy variations, then scale, pause or replace them using visible performance data and budget rules.
Available conversion data can inform audience segments and lookalike tests. Targeting changes are checked against data quality and the campaign goal.
We connect the reliable stages available—from click to enquiry and, where the CRM supports it, closed work—so attribution limits remain visible.
Budget rules can respond to reliable performance signals. Material changes stay visible, and spend is reviewed against the agreed commercial goal.
Reporting agreed around the campaign: spend, cost per enquiry and sales where the data supports them. Return on ad spend (ROAS) compares attributed revenue with advertising spend; it is not a measure of profit.
Advertising platforms can adjust bids quickly, but they still need sound objectives and reliable conversion data. A campaign optimised for cheap clicks can look busy while bringing your team few qualified enquiries.
“Judge the campaign by the enquiries your team can act on, then follow them through to won work.”
AmpliAds shortens this decision loop by watching campaign signals and flagging changes in cost, conversion quality and creative response. Automated platform rules can make small adjustments where approved; strategic and bigger budget decisions stay with the people responsible for spend.
“People review the available campaign evidence and decide when to change bids or budgets”
→ Decisions depend on the data and review process
“Platform automation evaluates available auction and conversion signals inside agreed bidding and budget rules”
→ Faster decisions, with changes recorded and reviewed
Advertising platforms can process more auction signals than a manual review, while our role is to set sensible objectives, protect the budget, verify conversion data and decide which changes deserve a larger test.
Spend
Separated from the management fee
Tests
Creative and campaign changes logged
Revenue
Tracked where the data supports it
Repeated creative can lose its appeal. Check frequency, response and enquiry quality before deciding whether the message needs to change. A drop in performance can also reflect the audience, offer, landing page or measurement, so a new advert is not automatically the answer.
AmpliAds takes a proactive approach. We maintain a rolling library of creative variations — different headlines, images, video cuts, and copy angles — and systematically test them against each other. Winners are scaled, underperformers are retired immediately, and new variations are introduced as evidence supports them. This keeps creative testing deliberate without promising that performance will remain constant.
Where the platform and data support it, conversion patterns can inform audience segments worth testing. We check the source and quality of that data before using it to guide targeting; a modelled audience is not proof that those people will buy.
These audiences can be refined as reliable data accumulates. We can also test lookalike audiences from an appropriate customer source, with the result judged against the agreed campaign measures.
Impressions and clicks look good in a report, but they do not pay the bills. AmpliAds follows the customer journey from the first ad interaction through the sales stages you can reliably track. Where the CRM and sales pipeline allow it, campaigns, ad groups and keywords can be compared against real business rather than traffic alone.
This keeps optimisation tied to the strongest commercial signal available, while making gaps in attribution explicit.
From audit to optimisation — a structured test with clear decision points.
We analyse your existing ad accounts, competitor landscape, target audience, and conversion tracking setup to identify quick wins and strategic opportunities.
We build a campaign architecture tailored to your goals — keyword strategy, audience segments, creative briefs, budget allocation, and KPI targets.
Campaigns go live after bidding, creative rotation and conversion tracking are configured and checked. We monitor the initial learning phase closely.
Bid, audience, creative and budget changes are reviewed against current performance data and the agreed decision rules.
We scope the platform, campaign, creative and tracking work first. Media spend, management and third-party costs are then shown separately.
No performance outcome is guaranteed; the testing window and decision points are agreed before launch.
It depends on the market, platform, conversion value and amount of data needed to make a useful decision. We show media spend separately from our fee and recommend the smallest test that can answer the commercial question.
We manage Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook and Instagram), and LinkedIn Ads. Most clients start with Google and Meta, then expand to additional platforms as results scale.
Reporting is matched to the campaign and reliable data available. We agree the dashboard, review cadence and the decisions each report needs to support before launch.
Advertising platforms can evaluate auction, conversion, device and timing signals faster than manual checks alone. We set the objectives and guardrails, verify the tracking, and judge each automated change against the agreed commercial measure.
The sensible test window depends on the market, budget and conversion volume. Any minimum term, notice period and decision points are made clear before launch.
Before you commission the work
Compare the audience, offer, landing page and definition of a useful enquiry. Separate media spend from management costs, and ask how duplicate or unsuitable leads will be identified. A low cost per form submission can hide an expensive cost per customer. Agree what will be measured before deciding whether a campaign is working.
Tell us what's slowing you down. We'll help you find the first targeted improvement.