Turn your team's expertise into clear SEO articles, short-form video and graphics. Amplex handles content production, with an editorial plan and review before publication.
Six pillars of content production, all managed under one roof.
Short-form video for social, UGC-style content, AI-enhanced clips, and long-form brand films. Optimised for every platform from TikTok to LinkedIn.
Research-backed articles answering the questions people ask before buying. Clear explanations, relevant internal links and enough detail to support the decision.
Data visualisations, process diagrams, comparison graphics, and branded social assets. Designed to be shared and to establish authority in your space.
Platform-native content for LinkedIn, Instagram, X, Facebook, and TikTok. Carousels, stories, reels, threads — each format tailored to how the platform rewards engagement.
A content calendar that gives each piece a clear job. Publishing and review dates are agreed around the scope, source material and approval process.
Monthly reporting on traffic, rankings, engagement, and conversions. We track what matters — not vanity metrics — and continuously refine the strategy based on results.
“Content marketing is not about churning out blog posts and hoping for the best. It is about turning search intent into sales conversations.”
Amplex takes a pain-point SEO approach: start with the problems customers ask you to solve. That includes the cost, suitability and comparison questions people search for when they are deciding who to hire.
A buyer comparing approaches, costs or providers needs different answers from someone discovering the topic. We plan content around those decisions and measure what happens after the visit, including enquiries where tracking is available.
Need ongoing publishing and management of your social channels? See our social media management. Amplex focuses on producing the articles, video and graphics.
Every article starts with keyword research. We look for high-intent searches in your industry — the questions potential customers ask right before they buy. Each piece is built with a clear heading structure, internal links, schema markup and metadata. The aim is clear, findable content tied to a real buyer question—not a promise of a particular ranking.
Buyer questions
The starting point for each article
Agreed formats
Adapted from your source material
Article length follows the question. A straightforward answer may need only a short explanation; a comparison may need examples, evidence and more detail. We agree the formats in scope rather than work towards a word-count target.
You can inspect that approach in our service-business KPI dashboard guide. Its four-week worked example uses synthetic data and links to a decision-review worksheet, so a reader can check the calculations and see where the evidence stops. It shows our editorial method; it is not a client result or proof that the article ranks.
Video lets people see your work and hear how you explain it before they enquire. Amplex makes short-form content for social platforms — 15 to 60-second clips built to stop the scroll. We also create longer brand films, explainer videos and customer testimonials you can use across your website, email campaigns and sales process.
AI-assisted editing supports the production process; people review the finished work. Branding, captions and platform formats are planned around where the video will appear. Production costs depend on the agreed brief.
Strategy without execution is a wish list. Amplex delivers a structured editorial calendar that maps every piece of content to a specific business objective — whether that's ranking for a target keyword, nurturing leads through a sales funnel, or establishing thought leadership in a particular topic cluster.
We agree the publishing and review schedule before production starts. Search queries, reader behaviour and enquiries then help us decide which questions deserve more attention and which pages need a focused improvement.
Agree where the content will appear and who will publish it. An article can also supply a social carousel, a quotation graphic or an infographic when the source material supports it. The formats, channels and publishing responsibilities are agreed in scope; ongoing social management is a separate service.
Every piece of content includes a clear call to action. Blog articles help readers answer their next question or contact the right service. Social content can bring the right audience back to your website, while video helps buyers understand the people and expertise behind the offer. Every format has a job and a measure attached to it.
Amplex turns content into a compounding asset. Each article targets a search opportunity, each video supports trust, each social post has a defined distribution goal, and every piece has a clear job.
From strategy to iteration — a clear four-phase approach.
We audit your current content, research your competitors, identify high-intent keywords, and build a strategic editorial calendar aligned to your business goals.
Our team creates SEO articles, video content, infographics, and social assets — all brand-consistent and optimised for their target platform.
Approved content is prepared for the channels in scope. We agree who publishes, schedules and checks each version before it goes live.
Monthly performance reviews against traffic, ranking, and conversion targets. Strategy is refined continuously based on real data, not assumptions.
We agree the audience, search opportunity, source expertise, formats and publishing cadence before recommending a monthly scope.
Production, distribution and reporting responsibilities are itemised before work starts.
Packages are tailored to your goals but typically include a mix of SEO articles, social media content, and either video or infographics. We'll recommend the right content mix during our strategy phase based on your industry, audience, and objectives.
You receive drafts for approval before publication. The review stages, decision maker and included revision rounds are agreed in the scope before production starts.
During onboarding, we create a detailed brand voice guide based on your existing materials, tone preferences, and audience. This guide is referenced for every piece of content and refined as we learn what resonates with your audience.
Turnaround depends on research depth, source access, format and approval speed. We agree a realistic production calendar before the first batch starts.
Ownership and any third-party asset licences are stated in the agreed scope, so you know what can be reused, edited and distributed before production starts.
Before you commission the work
Start with a question that delays a real buying decision: cost, suitability, alternatives or what happens next. Choose the format around how that answer will be used. A useful brief names the source expert, the evidence available, the reviewer and the destination for the finished work. Publishing more often is not a substitute for answering something customers need to know.
Tell us what's slowing you down. We'll help you find the first targeted improvement.