Ampliflow Blog

AI, websites, apps and growth systems

Practical guides for UK operators improving organic visibility, enquiries, automation and the systems behind growth.

Celltech SEO Case Study: 20.8% More UK Search Clicks

Celltech UK Google search clicks increased from 1,860 to 2,246 across consecutive 28-day periods: up 20.8%.

SEO & AEO6 min read

Celltech SEO Case Study: 20.8% More UK Search Clicks

A documented rise in UK search clicks, a clearer repair guide and an honest account of what the evidence can—and cannot—tell us.

Three overlapping circles labelled Social content, Google visibility and Performance reporting.

SEO & AEO15 min read

Google Search Console Social Media Properties: The 2026 Guide

A practical guide to setting up Google Search Console Platform Properties, interpreting the reports and turning the data into better search and social decisions.

An older reader comparing two open reference books in a public reading room.

SEO & AEO12 min read

AEO Pricing UK: What AI Search Optimisation Should Actually Include

A practical UK AEO pricing guide covering audits, integrated monthly work, deliverables, measurement, exclusions and common agency red flags.

Gouache painting of a person reaching for a reference book in a library aisle, with open books on a wooden reading ledge.

SEO & AEO11 min read

AI Visibility Audit Deliverables: A UK Buyer's Specification

A buyer's specification for paid AI visibility audit deliverables, including required evidence, prompt sampling, citation analysis, technical checks and action planning.

Street-level photo of a UK high street with several different independent shopfronts, a passing cyclist and a wet reflective pavement.

SEO & AEO9 min read

Multi-Location Local SEO: How Service Businesses Avoid Duplicate City Pages

A practical multi-location local SEO guide for UK service businesses, covering real branches, service areas, location pages, proof and duplicate-content risk.

Two-colour linocut of hands selecting metal type from a letterpress tray beside a composing stick and small press.

SEO & AEO9 min read

SEO Agency Cost UK: What £500, £1,500 and £3,000 a Month Should Buy

A clear UK SEO agency cost guide showing what different monthly budgets can reasonably buy, what should be excluded and how to judge value.

Gouache painting of a surveyor with a tripod instrument on a coastal headland, sighting a hazy town across the bay.

SEO & AEO9 min read

How to Measure AI Search Visibility Without Inventing a Vanity Metric

A practical framework for measuring AI search visibility across eligibility, sampled answers, citations, search and referral data, and business outcomes.

Two people at a meeting-room table tracing and pointing at scattered printed pages in overcast daylight.

SEO & AEO9 min read

How to Choose an AI Search Optimisation Agency in the UK

A buyer's guide to choosing a UK AI search optimisation agency, including a scorecard for evidence, implementation, measurement and honest limits.

Two columns labelled Claimed work and Verifiable work, with one broken connection marked by a red dot.

SEO & AEO9 min read

Seven SEO Agency Red Flags: Vague Reports, Guarantees and AI Upsells

A practical guide to spotting SEO agency red flags in proposals, contracts and reports, with questions that distinguish risk from reasonable trade-offs.

A hand-cut paper collage of an older East Asian British man with silver hair looking up as loose paper strips flow into a large blank paper speech bubble on a mid-blue ground.

SEO & AEO9 min read

LLM SEO: How to Optimise Your Site for ChatGPT, Claude & Gemini (UK, 2026)

LLM SEO is optimising your content so ChatGPT, Claude and Gemini surface and cite it — a plain-English UK playbook for getting found in AI answers.

A young South Asian British woman with shoulder-length hair sits at a wooden table and lifts one printed page from several fanned out before her, testing its reliability in soft light.

SEO & AEO8 min read

How to Get Cited by Perplexity AI: A UK Business Guide (2026)

Perplexity answers questions with numbered citations. A UK business playbook for becoming one of those sources and getting cited by Perplexity.

Two-colour linocut of a white British woman in her forties with short red hair at a florist's workbench, phone to her ear and scissors in hand, surrounded by buckets of flowers.

SEO & AEO8 min read

How to Show Up in Google AI Overviews: A UK Small-Business Guide (2026)

Google AI Overviews now sit above the blue links. A plain-English UK guide to how they work and how a small business becomes a source they cite.